Who we are

"MORE THAN A DRINK, WE ARE A LIFESTYLE MOTIVATED BY
EVOLUTION & HUMAN WELL-BEING"

BETTER TOEGETHER

LIFE IS NOW

We are a company that believes in the power of teamwork. We are always focused on putting our greatest effort into each process to create a product that truly inspires people to enjoy life, causes evolution, and heightens awareness. We believe in our dreams and fight to make them come true.

 

HATSU: Born in 2010 as an entrepreneurial project in Medellin, Colombia

 

HATSU means in Japanese, beginning. Our brand creates products with high perceived value and image content, under a strategy based on innovation and high quality standards.

 

In 2016 we started a process of business integration with Postobón S.A., leader company in the beverage market in Colombia, an important step towards the brand development both locally and abroad.

 

HELLO HATSU

PEOPLE

HATSU IS GLOBAL, FORWARD-LOOKING, VISIONARY, TRAVELER, JOYFUL, SENSITIVE, CURIOUS, DARING, BRAVE, CHARMING & CONSCIOUS

People that share these values with Hatsu, look for differentiated products that appeal to their lifestyle and healthy habits. Products that are conscious and oriented more to quality than the price.

 

People that get in love with Hatsu are in constant movement and evolution, pursuing the best version of themselves every day.

#HATSULOVERS

HUMAN, CLOSE, EMOTIONAL.
HATSU IS MADE BY HUMANS AND FOR HUMANS.

Our communication is always is focused on creating a close relationship based on friendship and loyalty with our followers. Our connection to these subjects is close and emotional. We have created a lifestyle around it for those who experience and consume our brand on a daily basis.

 

Global trends feed our communication making Hatsu an innovative and visionary proposal in terms of products and graphic contents. Sticking to our brand identity, we evolve in an ever changing world where people and environments transform constantly and take on new meanings.

HATSU LOOKS TO GO BEYOND THE PRODUCT, WHAT MATTERS IS TO CREATE A REAL COMMUNITY.